{"id":50860,"date":"2020-09-22T13:08:07","date_gmt":"2020-09-22T13:08:07","guid":{"rendered":"https:\/\/www.fondation-alliancefr.org\/?p=50860"},"modified":"2020-09-23T08:59:00","modified_gmt":"2020-09-23T08:59:00","slug":"madagascar-campagne-de-communication-par-lalliance-francaise-de-tamatave-on-a-tous-une-histoire-avec-lalliance-francaise","status":"publish","type":"post","link":"https:\/\/www.fondation-alliancefr.org\/?p=50860","title":{"rendered":"Madagascar : campagne de communication par l&rsquo;Alliance Fran\u00e7aise de Tamatave :\u00a0\u00ab\u00a0On a tous une histoire avec l&rsquo;Alliance Fran\u00e7aise\u00a0\u00bb"},"content":{"rendered":"<blockquote><p><span style=\"color: #ff0000;\"><em><strong>Dans le cadre de son appel \u00e0 adh\u00e9sion 2020-2021, l&rsquo;Alliance Fran\u00e7aise de Tamatave a le plaisir de pr\u00e9senter la campagne de communication imagin\u00e9e par son \u00e9quipe\u00a0 : \u00ab\u00a0On a tous une histoire avec l&rsquo;Alliance fran\u00e7aise\u00a0\u00bb.<\/strong><\/em><\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Tous les jours \u00e0 13h, sur la\u00a0<a href=\"https:\/\/web.facebook.com\/aftamatave\">page Facebook de l&rsquo;Alliance Fran\u00e7aise de Tamatave<\/a>, un(e) artiste, un(e) adh\u00e9rent(e) ou un(e) partenaire raconte en vid\u00e9o ce qui le\/la relie personnellement \u00e0 l&rsquo;Alliance. Il\/elle conclue syst\u00e9matiquement son t\u00e9moignage par l&rsquo;interpellation\u00a0<strong>\u00ab\u00a0Et vous ? Quelle est votre histoire avec l&rsquo;Alliance fran\u00e7aise ?\u00a0\u00bb<\/strong>, invitant les internautes \u00e0 partager leur propre exp\u00e9rience (#souvenirAF, #monhistoireAF).<\/p>\n<p style=\"text-align: justify;\">Cette campagne a pour double objectif de\u00a0<strong>g\u00e9n\u00e9rer de l&#8217;empathie<\/strong>\u00a0\u00e0 l&rsquo;\u00e9gard de l&rsquo;Alliance, cr\u00e9ant un sentiment de proximit\u00e9 avec elle et donc l&rsquo;envie d&rsquo;y adh\u00e9rer, ainsi que\u00a0<strong>d&rsquo;informer sur les nombreuses activit\u00e9s de l&rsquo;AFT<\/strong>\u00a0qui ne se limitent pas aux<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/web.facebook.com\/aftamatave\">Page Facebook de l&rsquo;Alliance Fran\u00e7aise de Tamatave<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de son appel \u00e0 adh\u00e9sion 2020-2021, l&rsquo;Alliance Fran\u00e7aise de Tamatave a le plaisir de pr\u00e9senter la campagne de communication imagin\u00e9e par son \u00e9quipe\u00a0 : \u00ab\u00a0On a tous une histoire avec l&rsquo;Alliance fran\u00e7aise\u00a0\u00bb. &nbsp; Tous les jours \u00e0 &#8230;<\/p>\n","protected":false},"author":86,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"tags":[],"class_list":["post-50860","post","type-post","status-publish","format-standard","hentry","category-afrique"],"_links":{"self":[{"href":"https:\/\/www.fondation-alliancefr.org\/index.php?rest_route=\/wp\/v2\/posts\/50860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fondation-alliancefr.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fondation-alliancefr.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondation-alliancefr.org\/index.php?rest_route=\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondation-alliancefr.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50860"}],"version-history":[{"count":2,"href":"https:\/\/www.fondation-alliancefr.org\/index.php?rest_route=\/wp\/v2\/posts\/50860\/revisions"}],"predecessor-version":[{"id":50865,"href":"https:\/\/www.fondation-alliancefr.org\/index.php?rest_route=\/wp\/v2\/posts\/50860\/revisions\/50865"}],"wp:attachment":[{"href":"https:\/\/www.fondation-alliancefr.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50860"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondation-alliancefr.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}